Success is in Your Story
Like it or not, success in business is about so much more that the product or service itself – it’s about the story behind it. It’s likely that everyone has made a purchase decision solely based on an emotional connection to the story that led to the decision. An investor takes a chance on a young entrepreneur; a successful CEO selects small business over big business to provide a critical service to his company because the small business owner had passion and, most of all, an inspiring story. A powerful, compelling story can move mountains.
Gary Watts, CEO of Broadband Voice, will share the story of how he started and grew his Mississippi business over the last decade. Learn why he so strongly believes what Peter Guber says in his book Tell to Win, “If you can’t tell it, you can’t sell it.”
Tom Koger is a founder of Landfall Technologies, a Mississippi Gulf Coast startup entering a second venture investment round aimed at bringing geospatial and supercomputer driven weather modeling technologies into the insurance analytics market. Tom will discuss his startup experiences, from discovering customers and learning to speak the customer’s language to thinking critically about how their technical capabilities really apply in the customer’s world.
